ArticlesTapping into new markets - The Challenges
With increased competition and more challenging market conditions, vendors of mobile communications solutions are realising the importance of tapping into new growth markets in order to meet their growth objectives. With a systematic approach and a clear understanding of the dynamics of the target market, success is at your reach. Click here to read the full article...Channel strategy - Get it right!
So you’ve researched your markets, you know where to focus your resources and you know what you want to achieve.... Now you need to decide whether to do it alone or whether forming key alliances will help you reach your target accounts. Click here to read the full article...